B2B Expo logo

2 & 3 October 2019

LA Convention Center

Masterclasses at the B2B Marketing Expo: Book your place now

Masterclasses*

Digital Advertising Masterclass

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In this masterclass series, we will demonstrate how both branding and performance advertisers can deliver with digital advertising.

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B2B Marketing Innovation

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This masterclass will teach marketers how to future-proof their business and be prepared for the technology developments of tomorrows world

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Real-time Personalisation for Omnichannel Consumers

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These Master Classes are organized to give you the insights and strategies you need to help you better engage customers across the enterprise and improve customer experience and loyalty

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Switching to an ABM model- how easy is it?

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Each session will provide marketers with simple steps for implementing an ABM model into their business and clearly illustrate the benefits

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Marketing Automation Masterclass

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Learn how to use MailChimp, the world’s leading marketing automation platform, to help your clients grow their businesses

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The Future of content

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With voice search, chatbots, video and marketing podcasts all rising in popularity what does this mean for B2B business and how should you adapt your content strategy?

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Avoiding the Digital Marketing Trap Masterclass

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There is currently a disconnect between Customer Relationship Management systems and Marketing Automation tools for B2B marketers – one that doesn’t arise for people in consumer marketing.

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B2B Inbound Marketing Masterclass

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Inbound Marketing now dominates the world of B2B marketing. Learn how you can use HubSpot to generate sales enquiries and what do you need to do to make your Inbound Marketing strategy a success!

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Digital Marketing Training and Masterclass

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Through engaging and interactive training and masterclasses, SGM takes the confusion out of digital marketing to help you focus on your digital marketing and get results

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* Exhibitors currently shown are representative of both UK and California editions of B2B Marketing Expo. California ONLY exhibitors will be shown before visitors receive confirmed show-guides