B2B Expo logo

2 & 3 October 2019

LA Convention Center

Masterclasses at the B2B Marketing Expo: Book your place now

Masterclasses*

Brand and Digital Masterclass

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Based on feedback from the UK B2B show, this masterclass is making its debut in the US! Keynote speaker Stuart Alldis, Managing Director of CDA, will present a series of workshops dedicated to helping businesses grow and succeed both online and offline. Drawing on over 20 years’ experience in the corporate world, Stuart will discuss the importance of branding and building loyalty, how to best maximise returns on software development projects and what you can do to become successful in the digital era. Book your place for this masterclass if you are a business owner or marketing manager looking to take your business to the next level.

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B2B Marketing Innovation

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This masterclass will teach marketers how to future-proof their business and be prepared for the technology developments of tomorrow's world

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Switching to an ABM model- how easy is it?

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Each session will provide marketers with simple steps for implementing an ABM model into their business and clearly illustrate the benefits

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The Future of content

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With voice search, chatbots, video and marketing podcasts all rising in popularity what does this mean for B2B business and how should you adapt your content strategy?

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* Masterclasses currently shown are representative of both UK and California editions of B2B Marketing Expo. California ONLY masterclasses will be shown before visitors receive confirmed show-guides