B2B Expo logo

2 & 3 October 2019

LA Convention Center

Adrian Last: Speaking at the B2B Marketing Expo

Adrian Last

EVP, Director of ITV Studios Marketing  -  EVP, Director of ITV Studios Marketing

Building ITV’s Biggest Content into Global Brands

Everyone is talking about ‘the golden age of television’. But with thousands of new tv programmes launching every year, how do you stand out from the crowd? Uniting communities in countries across the world is increasingly important, and treating programmes as brands is proved to build long-term value. How is ITV Studios doing it and what are the marketing lessons we can all learn, regardless of product or brand?

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