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2 & 3 October 2019

LA Convention Center

Andrea Clatworthy: Speaking at the B2B Marketing Expo

Andrea Clatworthy

Head of Account Based Marketing for Fujitsu

ABM, everyone is talking about it

ABM is the most exciting thing to happen in marketing technique evolution recently, and, especially on 1:1, it's hugely rewarding and arguably career enhancing for the marketer whilst bringing quantifiable business benefit.

Having run ABM programmes at Fujitsu for five years, which has been the unofficial training ground for the UK’s ABMers, Andrea Clatworthy’s perspective and insight is well worth hearing.

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