B2B Expo logo

2 & 3 October 2019

LA Convention Center

Matthew Lieberman: Speaking at the B2B Marketing Expo

Matthew Lieberman

CMO  -  PwC

Bringing digital Transformation to life

Faced with the challenge of bringing a 160+ year old company into the digital age, PwC set out to break down silos, bring technology into every aspect of the business and adopt a go to market mindset set on empowering the individual and providing top-tier client experience. PwC’s CMO, Matt Lieberman will discuss how PwC’s digital transformation came to life within marketing, and how the marketing function can be a force for change across a business.

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