B2B Expo logo

2 & 3 October 2019

LA Convention Center

Scott Donnell: Speaking at the B2B Marketing Expo

Scott Donnell

XO Agency

Better, Faster, Cheaper. Achieve all 3 with an Innovation Process.

Will your marketing program be effective? Will the team support it? Can you afford deep strategy and quality execution? We all want better, faster, cheaper, but are told to only choose two. Innovation is the only way to achieve all three in B2B marketing. The question is: How do you innovate? By leveraging the Design process, B2B marketers can create better work, on budget, with internal alignment around your programs.

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