B2B Expo logo

2 & 3 October 2019

LA Convention Center

Simon Hall: Speaking at the B2B Marketing Expo

Simon Hall

NextGen Marketing Solutions

Digital Marketing for the B2B Customer Life Cycle

The challenge for today's’ B2B marketers is to market across the entire customer life-cycle across pre-purchase, purchase and post-purchase phases.
Customers demand a higher level of engagement and relationship from vendors which in turn falls also to marketing departments to support through new approaches.
Learn from Simon on how B2B marketers need to rethink across areas of the customer life-cycle and how to capitalise on digital technologies and digital marketing techniques to optimise the customer life-cycle as well as improve B2B business.

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