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Building Bridges: How Product Marketing Can Harness the Power of Cross-Collaboration

Sep 21, 2023
Keynote Theatre 2 LA
Product Marketing should act as a central hub to cross-functional teams, whether it’s for go-to-market planning or product lifecycle strategy, however effective collaboration can often be a challenge. In this session, we will have a conversation around effective ways to set the appropriate structure and mechanisms, engage and collaborate with cross teams, and prevent those typical silos.
Anthony Pu, Principal Product Marketing Manager - Amazon Music
Raphael Jose, Director of Product Marketing - Sonos

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