WHY YOUR CUSTOMER EXPERIENCE SUCKS - AND HOW TO FIX IT
Your customer experience probably sucks right now. But you can fix it.
Today, more than ever, customers want to find themselves in your brand story, in your content, in the interactions with your staff, and immersed in your digital products. They expect their needs and desires to be met instantly and consistently, anywhere, anytime. Companies who can innately understand the world of their customer, adapt to their needs, and design specifically for their benefit can gain a competitive advantage that wins hearts and ultimately wins business.
During this session, Chris Belli, VP of Studio Science, a leading brand experience agency, will introduce you to the concept of Service Design, use relevant real life examples of how Service Design impacts our everyday lives, and will walk you through key customer experience pillars to discover more profitable opportunities, design more desirable products, and convert more loyal customers.