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The Evolving B2B Path to Purchase

20 Sep 2023
Today's B2B purchase journey is increasingly complex. On average across all B2B buyers there are roughly 19 stakeholders influencing decisions and each of them receive nearly 50 touch-points before the stakeholder group makes a purchase. This equates to over 900 opportunities to influence the sale. We will explore the actions you can take to simplify the complexities of the mutli-stakeholder purchase path.
David Jarvis, Senior Account Executive - Google