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The Evolving B2B Path to Purchase

Sep 20, 2023
Keynote Theatre 2 LA
Today's B2B purchase journey is increasingly complex. On average across all B2B buyers there are roughly 19 stakeholders influencing decisions and each of them receive nearly 50 touch-points before the stakeholder group makes a purchase. This equates to over 900 opportunities to influence the sale. We will explore the actions you can take to simplify the complexities of the mutli-stakeholder purchase path.
David Jarvis, Global Business Partner - Google

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