The Evolving B2B Path to Purchase
20 Sep 2023
Keynote Theatre 2 LA
Today's B2B purchase journey is increasingly complex. On average across all B2B buyers there are roughly 19 stakeholders influencing decisions and each of them receive nearly 50 touch-points before the stakeholder group makes a purchase. This equates to over 900 opportunities to influence the sale. We will explore the actions you can take to simplify the complexities of the mutli-stakeholder purchase path.