Account Based Marketing is evolving. As prospects have gained control over the sales funnel, the need for smarter
and more personalized ABM engagements is clear. Add to this the advent of AI and marketers now face the challenge
of right messaging, timing, channeling their outreach.

In this presentation, Senthil will highlight the power of Omnichannel ABM that helps B2B marketers to not just create
a seamless prospecting experience but also allows them to reach, engage and connect via the right channels,
messaging and level of customization that delivers - all using the power of Data and AI.