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Pillars for Success with Digital Media: Tracking, Attribution & Measurement

Sep 21, 2023
Keynote Theatre 2 LA
Organizations are increasingly investing in digital media to reach their target audiences. In today’s highly fragmented digital space, it can be difficult to track the effectiveness of these investments. This is where Tracking, Attribution & Measurement (TAM) come in. These concepts are critical for understanding how your digital media is performing and making informed decisions about future investments.
Salil Shah, Marketing Technology Manager II - Uber Technologies Inc.

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