Similar to boxing, marketing and sales professionals need a balanced approach between aggressive promotion (offense) and customer retention strategies (defence). Additionally, timing is critical when launching campaigns, releasing new products, or making sales pitches to ensure maximum impact and conversion. Boxing isn't simply about the strength of the punch, but the precision and technique behind it. Marketing and sales aren't solely about the volume of advertising or number of sales calls, but the relevance, personalization, and delivery of the message.