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Trademark Smart: How to Build a Strong Brand and Prevent Infringement Issues

06 Mar 2024
Theatre 5 MI

Do you want to learn how to protect your brand name, logo, slogan, or design from being copied or misused by others? Do you want to know how to register your trademark with the USPTO and what benefits it gives you? Do you want to avoid costly and time-consuming legal disputes over trademark infringement?

If you answered yes to any of these questions, then this seminar is for you. In this seminar, you will learn:

  • What trademarks are and what they do, including what types of things qualify as source identifiers. You will also learn the difference between trademarks, service marks, trade names, and domain names.
  • Why trademarks are important, and what sort of rights a registered trademark give you versus a common law trademark. You will also learn how to enforce your trademark rights against infringers and how to defend yourself from false or unfair claims.
  • What a comprehensive search is (and why that’s important), looking at common law uses of a brand name as well as searching the USPTO database, and why you need to look beyond just exact matches. You will also learn how to avoid confusingly similar or generic trademarks that could weaken your brand or expose you to liability.
  • A quick walk through the trademark process, and why it’s important to file early—even if you’re not yet using the trademark in commerce. You will also learn how to maintain your trademark registration and how to avoid abandonment or cancellation.

This seminar is designed for anyone who wants to learn the basics of trademark law and how to use it to build a strong and distinctive brand. Whether you are a business owner, an entrepreneur, a marketer, a designer, or a creative professional, this seminar will give you the knowledge and skills you need to create and protect your brand identity.

Don’t miss this opportunity to learn from an experienced trademark attorney who will answer your questions and share practical tips and examples. Register now and get ready to take your brand to the next level.

Speakers
Alec Allen Ross, Trademark Attorney - The Trademark Place

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