Skip to main content
Loading

Optimizing your digital marketing strategies, in an ever-evolving landscape

Oct 09, 2024
Keynote Theatre 2 LA

3 Topics:

  • Attribution, so I know it's real   

    • This section discusses the importance of establishing measurement/attribution methodology (especially in a world that's losing it's ability to track data). This sets the foundation for an organization’s ability to be successful in the competitive marketplace.  

  • Always be testing  

    • This section discusses the importance of ensuring you've developed a testing roadmap, and structuring a measurement plan that builds towards achieving those goals.

  • Be where your feet are, while looking ahead

    • This section discusses the importance of prioritizing innovation, and adopting new platforms/products/strategies, to ensure you are poised to leverage cutting-edge media tactics to win.

Speakers
CJ Shepard, Director of Marketing - Paramount