This session will explore the fundamentals of creative strategy and how to apply them to boost performance in social media placements. We’ll break down the role of creative as a driver of conversions, walking through the essentials of messaging, content structure, comparison tactics, and feedback loops. Attendees will learn how to build campaigns that not only capture attention but also motivate action. The discussion will highlight practical approaches to crafting messages that resonate, structuring content for clarity and impact, using comparison to strengthen positioning, and applying feedback to refine creative over time.