Sales and marketing - the classic workplace “it’s complicated” relationship. One wants more and better leads, the other wants more follow-up and feedback. One speaks in metrics, the other in quotas. And somewhere in the middle, revenue gets stuck in the crossfire. But what if this story had a happy ending? What if, instead of finger-pointing, these two teams actually worked together (gasp) to create a seamless buyer journey, close deals faster, and make everyone look like heroes?
In this session, we’ll unpack the key ingredients of a thriving sales-marketing partnership, complete with real-world successes, a few painful truths, and practical strategies to align teams once and for all.
Because when sales and marketing finally stop bickering and start collaborating, everyone gets their fairytale ending - complete with higher conversions, shorter sales cycles, and maybe even a standing ovation at the next board meeting.