Everyone knows ChatGPT and other big-name AI tools—they’re like PhDs in every subject: incredibly smart, but also expensive, generic, and a bit “book smart.” They don’t know your business, your market, or your customers—and they certainly don’t grow with you. That’s where Streetwise AI comes in. This session introduces a new kind of AI—one that’s not just smart, but practical. Streetwise AI is designed for individuals and small teams. It learns from your real-time content, interactions, and goals—so it doesn’t just talk, it works. While traditional AI tools were built for everyone, Streetwise AI is built for you. We’ll explore the architecture behind this approach—Emerging Persona AI (EPAI) and the Fragmented Self Model (FSM)—and show how these systems can help small businesses turn everyday content (ads, emails, landing pages, even business cards) into interactive, responsive tools that drive engagement and growth. No technical background needed. No big budgets required. Just smart, business-aware AI that meets you where you are—and helps take you further.