Lead Management — How to Get the Most Out of Your Leads

You spend thousands of dollars generating leads — but are you really getting the return you should? Too often, great companies waste money on leads that go cold simply because their sales teams don’t follow up quickly enough or often enough. Salespeople are notoriously bad at consistent follow-up, and most businesses don’t have a proven lead management system in place.

In this practical, no-fluff session, Adam Gordon, a Lead Management Specialist with more than 20 years of experience in sales and lead conversion strategy, will show you how to stop leaving money on the table and start turning more leads into paying customers. Adam will address:

Speed to Lead: Why minutes matter — and how contacting new leads fast can instantly improve your conversion rates.
Proven Follow-Up Cadence: The exact call, text, and email sequence that works for both B2C and B2B leads.
Lead Fatigue:What to do when your team is drowning in leads and can’t keep up.
“Do My Leads Really Suck?” — Understanding if your problem is poor lead quality or poor lead management.
No-Shows & Unresponsive Prospects: How to get more people answering the phone, showing up to appointments, and ultimately buying.

If you’ve ever thought “My sales team doesn’t follow up enough” or “These leads just don’t convert”, this seminar will help you find the real problem and fix it. You’ll walk away with a clear, actionable framework for lead engagement, a proven follow-up cadence you can implement immediately, and strategies to get the most out of every marketing dollar you spend.