In today’s fast-moving digital landscape, brands that thrive are the ones that know how to harness the full power of both paid media and influencer marketing. This seminar, led by Esteven Gamez—CEO of Keen Social and a multicultural marketing expert—offers a deep dive into how to align performance-driven ad strategies with cultural storytelling to drive real, measurable results. Attendees will learn how to build high-performing campaigns using both paid social and influencer partnerships that go beyond surface-level reach. We’ll explore how to identify the right creators who resonate with your audience, deploy data-backed media strategies, and use A/B testing, creative hooks, and cultural nuance to scale performance. Whether you're a small business looking to increase visibility or a brand with national reach, this session will equip you with the tools to amplify your impact and maximize ROI. Walk away with actionable strategies you can put to work immediately, and gain the confidence to invest smarter in today’s creator-driven economy.