n an industry where big budgets and bloated teams often steal the spotlight, Joanna Sowers proves that agility, authenticity, and a sharp point of view can go even further. As Vice President of Digital Marketing at Clique Hospitality, she’s helped launch and grow over 30 successful venues across Las Vegas, San Diego, and Chicago—not by outsourcing everything or chasing trends, but by staying close to the story and leading a small, high-performing team that gets things done.

In this energizing and refreshingly honest keynote, Joanna shares what it really takes to build brand magic in the real world—where inboxes are full, teams wear multiple hats, and success means moving fast without losing your voice. From crafting campaigns that actually connect to building a culture where creativity thrives, she’ll take you behind the scenes of marketing in hospitality and show you why being scrappy and sincere isn’t a limitation—it’s a superpower.