LinkedIn ads. Outbound email. Intent-based outreach. Meta and Google retargeting. Every B2B marketer uses them and every buyer has learned to ignore them. The result? Shrinking response rates, low-quality meetings, and sales teams wasting time on the wrong prospects.

In this session, you’ll discover why Smart Incentivized Lead Generation (SILG) is emerging as the highest-ROI B2B lead gen strategy, beating traditional channels on cost per meeting, conversion rates, and pipeline impact.

We’ll break down how elite marketers pair the right incentives with precision targeting, built-in lead qualification, and concise educational content to:

• Cut through digital noise and get noticed

• Filter out “gift card chasers” before they ever hit your sales calendar

• Use incentives to prequalify and preeducate leads

• Shorten the sales cycle using incentives

You’ll see real-world SILG campaign examples across LinkedIn, outbound, Meta, Google, and intent-driven channels, plus the exact framework for turning ad spend into sales-ready conversations. If you’re done with empty meetings and want a repeatable system for booking deals instead, this is your playbook.