Marketing reports often look strong. Then results fall short. That gap creates confusion, wasted spend, and bad decisions. This 30-minute session is built for business owners, marketers, and operators who want clarity, not complexity. As AI-driven media expands, bots inflate traffic, and attribution systems grow murkier, it becomes harder to know what is actually driving outcomes. Many teams rely on metrics that look reassuring but were never designed to guide real decisions. You’ll learn five signs that your reports may be misleading you, why this happens more often in the 2026 data environment, and how to test your metrics without hiring a data scientist or changing tools. We’ll walk through scenarios where performance looks healthy while business stays flat, what platforms often do not reveal, and how to reconnect media results to outcomes like revenue and retention. You’ll leave with a simple checklist, clear examples, and practical ways to challenge what you’re being shown before your next campaign. No tools. No demos. No sales pitch. Just the questions every smart business leader should be asking right now.