om "AI Hype" to "AI ROI": A Blueprint for the Modern SMB Owner By April 2026, the conversation around AI has shifted from "What is it?" to "How do I make it actually work for my bottom line?" For small business owners in the B2B space, the challenge isn't a lack of tools—it’s the overwhelming noise of a crowded tech landscape and the constant pressure to do more with less.

This session is a "no-fluff" guide designed specifically for lean B2B teams who need to compete with enterprise-level marketing without the enterprise-level budget. We move past the generative AI buzzwords to focus on Agentic AI—the tools that don't just write emails, but actually perform tasks, manage data, and drive revenue.

In this 30-minute deep dive, you will learn:

The 2026 Selection Framework: How to audit your current "Franken-stack" and identify which AI tools offer a legitimate ROI versus those that just add more work to your plate.

Automated Lead Intelligence: A look at how HubSpot Breeze removes the manual labor from lead enrichment, allowing you to identify high-intent B2B buyers and their key pain points before you even hop on a discovery call.

The "Set-and-Forget" Follow-Up: How to deploy HubSpot AI Agents to handle lead qualification, appointment scheduling, and CRM hygiene, ensuring that no B2B prospect ever falls through the cracks again.

Customer Lifecycle Mastery: Strategies for using AI to monitor existing customer health and identify upsell opportunities, turning your CRM from a passive database into a proactive sales partner.

The Goal: You’ll walk away not just with a list of tools, but with a practical action plan to implement an "automated coworker" that works 24/7—allowing you to stop managing software and start growing your business.