Search is no longer just about rankings — it's about being cited, summarized, and trusted by AI systems. As generative engines reshape the SERP, traditional SEO tactics alone aren't enough. In this session, we'll explore the shift from Search Engine Optimization (SEO) to Generative Engine Optimization (GEO) and what it means for how we design and structure websites.

You'll learn how AI models interpret page architecture, entity relationships, semantic signals, and content hierarchy — and how those elements influence whether your brand gets mentioned in AI-generated responses. We'll break down practical strategies for structuring pages to improve clarity, authority, and machine comprehension, including schema implementation, internal linking frameworks, topic clustering, and intent-aligned content design.

Attendees will leave with a clear framework for building AI-ready web experiences that go beyond rankings and position their brand for visibility in generative search, zero-click environments, and emerging discovery platforms.