Not long ago, I found myself stuck. Between running my insurance agency and leading my virtual assistant company, my days were packed—but not with the right things. I was constantly buried in emails, reviewing documents, chasing down leads, and handling tasks that, while important, were keeping me from doing what only I could do: casting vision, building strategy, and leading my team to the wins they deserved and frankly, crave.

Hiring an executive assistant changed everything. It wasn’t just about taking tasks off my plate—it was about gaining back my time so I could reinvest it in the highest-value parts of my business. When you offload what drains you and focus on what lights you up and drives revenue, you start working on the business, not just in it. For small business owners, that shift can be a game-changer—and it often starts with one strategic hire.