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Oct 17, 2025

Reflecting On Las Vegas’ Biggest Marketing Event B2B Marketing Expo | Post-Show Article

Reflecting On Las Vegas’ Biggest Marketing Event B2B Marketing Expo | Post-Show Article
Image with title of blog in B2B Marketing Expo font

With thousands of professionals and hundreds of exhibitors, B2B Marketing Expo 2025 expo took place at the Las Vegas Convention Center over 2 days, October 15 - 16. 

 

This edition of B2B Marketing Expo was the first to run alongside White Label World Expo since Business Show Media acquired White Label in November 2024. B2B Marketing Expo, The Business Show, White Label World Expo, Retail Supply Chain & Logistics Expo, E-commerce Packaging & Logistics Expo, and Smart Retail Technology Expo all ran seamlessly with marketing professionals and marketing exhibitors benefiting from the opportunities provided by all shows opening together. 

‘I had an excellent experience at the B2B conference In Las Vegas. The conference is very well organized, and my keynote speech was very well received. Set up before the conference was great and the hospitality during my presence was amazing. Thanks to everyone for making my life as a presenter very easy.’ 
Roger Enz

 

What Made Las Vegas So Special?

 

‘I really enjoyed speaking with business leaders and fellow marketers yesterday at the The B2B Marketing Expo - US in Las Vegas’ 
Alex Outwater, VP, ADP

 

Networking Face To Face

With the world of marketing involving so much time online, the chance to get offline can be refreshing. Across both days, entrepreneurs, small business owners, marketers, exhibitors, and industry experts made real connections. It’s more obvious than ever that in-person networking cannot be matched online. 

 

Inspiring Keynotes & Seminars

The diverse lineup of speakers included brand leaders with worldwide recognition. Keynotes discussed the realities of the current marketing scene with real examples from rich experience and practical advice. The opportunity to learn from leading individuals was inspirational, providing insight for attendees to take forward.

 

This year’s exhibitor-led seminars included subjects specific to B2B marketing, such as storytelling, social media influencing, sponsorship marketing, and affiliate marketing. Attendees received sector-specific solutions and expert advice catered to their needs. 

 

Exhibitors 

The dedication of exhibitors is a large part of what makes a trade show. This year, exhibitors showed up ready to showcase their products and services, discuss collaborations and solve problems. Exhibitors are always varied with sectors including strategy, e-commerce, telephone marketing, and more. Exhibitors tailored their work to attendee's needs, displaying the best of their work. 

 

Speed Networking

This year’s speed networking sessions were among the most popular ever. Attendees participated in hour-long sessions where they had a minute to pitch themselves to 39 other attendees, making rapid connections, then leaving energized and inspired.

 

Marketing Masterclasses

B2B Marketing Expo hosted three exhibitor-led, interactive masterclasses this year. 

  • Rocketship presented Build a Future Forward Brand which discussed building towards the future, improving brand reputation, and AI integration into marketing strategies.

  • Constant Contact hosted The Modern Marketer's Playbook delving into simplifying modern marketing practices, focusing on pushing through chaos, and working towards what ultimately drives revenue and grows business.

 

Each class offered a unique, personalized touch and audiences made the most of what these industry-leading experts offered, arriving ready to learn and leaving motivated. 

 

See You In 2026

The best way to move forward was a common discussion point at B2B Marketing Expo 2025. Helping businesses move forward and grow is a part of the B2B Marketing Expo we’re exceptionally proud of. 

 

We want to thank everyone who attended Las Vegas - exhibitors, speakers, partners, and attendees. Join us in 2026 for B2B Marketing Expo Miami, April 29th & 30th, and the return of the B2B Marketing Expo Las Vegas, September 23rd & 24th.

 

B2B Marketing Expo Speaker

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