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Mar 26, 2024

The Rise of Video Content

The Rise of Video Content

According to Wyzowl, 88% of marketers say that video is an important part of their marketing strategy. With this form of content on the rise, engagement increases with videos more than any other social media post or still graphic. Infosys BPM states that in the digital age, the average attention span is getting shorter, falling to only 47 seconds in 2023. This indicates that in order to capture your audience's attention and hold it, you’ll want to be making short-form video content.


Here are a few of the trends explained:

Short-form content dominating social media

Platforms such as Instagram and TikTok seem to be taking over as they have increased in popularity; this may be due to their short-form video content. Embryo Digital reported that TikTok was the most downloaded app worldwide in 2020. They also share that Instagram users spend 17.6 million hours a day watching Reels, while people spend an incredible 197.8 million hours a day on TikTok. This very clearly speaks to the growing appeal of video content.


Engagement and storytelling

Videos offer organisations a great chance to tell a story within their content. You can usually fit more into a video than you can with a still graphic with the added element of sound too. You can speak directly to your audience while also using visuals to appeal to them. This can increase engagement while also spreading your brand message. Did you know that according to Embryo Digital, people reshare Instagram reels 1 billion times a day through DMs? It might be time to take advantage of these incredible statistics!


AI integrations on content creation platforms

Another increasingly popular trend is AI. There are now integrations on multiple content creation platforms including TikTok, Instagram, and Canva, just to name a few. This can increase efficiency for content creators allowing them to make videos more quickly and push them out on social media. The worry for many creators might be that video content can take longer to make than still graphics, however, this helps to speed up the process. AI integrations can also help with creativity and innovation, inspiring new ideas and helping to produce more engaging content.


Stay ahead of the game

According to Animoto, 92% of businesses are happy with their video marketing ROI on social media and 78% of marketers say that video content helps to increase sales and has a direct, positive impact on them. Many of your competitors may be jumping on the trend and developing more video content for their channels. Stay ahead of your competitors and utilise the increasing popularity of video marketing.


Overall, statistics demonstrate how popular and effective video content seems to be. With this in mind, we recommend you create a plan on how you can use video marketing to your advantage, increase engagement, and hopefully increase conversions and make more sales today!

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