Headline or Show Sponsorship

By aligning your brand with the B2B Marketing Expo, you gain unparalleled visibility among a highly targeted audience of senior marketers, agency leaders and growth-focused businesses. As our most prominent sponsorship package, Headline Sponsorship places your company at the center of the event experience, from pre-show promotion to onsite branding, ensuring your brand is top of mind for every attendee.

This premium sponsorship is ideal for businesses looking to:

• Strengthen authority by partnering with a nationally recognized marketing event

• Reach thousands of attendees in person and across extensive digital campaigns

• Build trust and credibility through high-impact brand presence

• Create long-lasting customer relationships through direct engagement

If you want maximum exposure and the strongest possible brand alignment, this is the sponsorship that delivers it.

 

Lanyard Sponsorship

Every visitor and exhibitor receives a lanyard when they arrive, making this one of the most widely seen branding opportunities at the event. Lanyard Sponsorship ensures your logo is worn throughout both days of the expo and appears in countless photos, networking conversations and conference sessions.

Many attendees continue to use their lanyards after the show, providing extended exposure long after the event has ended. This simple yet powerful sponsorship keeps your brand in view everywhere attendees go.

 

Exhibitor Party Sponsorship

The Exhibitor Party takes place at a venue near the exhibition center after the first day of the expo. This exclusive networking evening features an open bar, entertainment and a relaxed setting where exhibitors build connections with fellow industry professionals.

Sponsoring the Exhibitor Party puts your brand in front of hundreds of influential marketing leaders during a high-energy event that fosters memorable relationships. This sponsorship creates strong brand sentiment and positions your business as a valued supporter of the marketing community.

 

Masterclass Sponsorship

Masterclass Sponsorship gives your business direct access to a room full of warm, engaged leads. Attendees register in advance for your sessions, confirming clear interest in your expertise and solutions. You receive the contact information of everyone who signs up, making follow-up simple and highly targeted.

This sponsorship is ideal for companies that want to:

• Demonstrate expertise by educating their target audience

• Capture high-intent leads who have already opted in

• Build deep trust through valuable, instructional content

• Generate measurable ROI from speaking engagement

If your goal is meaningful interaction with potential customers, this sponsorship offers exceptional value.

 

Registration Sponsorship

Maximize your exposure by being one of the first brands attendees interact with during the ticket registration process. Your logo and a custom question appear on the registration page, reinforcing your brand early in the attendee journey.

An optional opt-in field allows registrants to grant permission for you to contact them directly. This data is shared with you, giving you access to warm leads before the expo even begins.

This is one of the highest value sponsorships for companies focused on lead volume and early engagement.

 

And More

Additional sponsorship opportunities include Speed Networking Sponsorship, Coffee Area Sponsorship, Theater Sponsorship and Show Bag Sponsorship. Each option provides unique visibility in high-traffic areas of the event.

This list is not exhaustive. If you have your own sponsorship ideas, our team would be happy to help bring them to life. Click here for more information on all available sponsorship packages.

 

Get Ahead of Your Competitors Today

Click here to inquire about sponsoring the B2B Marketing Expo next year. Put your brand in front of marketing leaders, innovators and decision-makers, and stay ahead of your competitors by ensuring your business remains top of mind throughout the event experience.