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5 Reasons Why You Should Outsource Your Marketing

The Rico Group, Inc. Stand: B1006
5 Reasons Why You Should Outsource Your Marketing

There are many reasons why outsourcing to specialists is a good idea. Outsourcing allows you access to a larger group of industry professionals and specialized tools and technology. Ultimately the main reasons why most companies choose to outsource any part of their business boils down to two factors – expertise and cost. Unlike your sales department, marketing isn’t seen as a money-maker; it is viewed as a true expense. However, your B2B company will quickly fall behind your competitors without marking in today's always-connected worldwide marketplace. Effective industrial marketing is critical today as company’s face increased competition, changing buyer behaviors, and the need to demonstrate a good Return on Investment (ROI).


Here are 5 reasons why you should outsource your marketing efforts:

  1. Expertise: Marketing professionals specializing in marketing deeply understand the industry, market, and target audience. They bring valuable insights and knowledge to the table, helping companies create effective marketing strategies that resonate with their target customers.
  2. Scalability: Marketing needs constantly fluctuate based on many factors, such as changing trends, market conditions, and business growth. By working with an outside marketing agency, companies can more easily scale their individual marketing efforts, allowing the company to expand or contract as needed.
  3. Better Tools: Marketing agencies have access to specialized tools and technology that may be expensive or impractical for a business to acquire independently. This includes market research tools, customer database platforms, marketing automation software, and more. They also know how to use these tools to help you create more robust and effective marketing plans and campaigns.
  4. Focus and Objectivity: An outside marketing agency provides a fresh perspective and an objective point of view. They help businesses identify blind spots, uncover new opportunities, and challenge assumptions that may hold the business back from driving growth.
  5. Time and Cost Savings: Hiring an outside marketing agency saves you time and money compared to building an in-house marketing team. With an agency, you do not need to invest in recruiting, training, and managing employees. You only pay for the specific services you need without having to incur the costs of salaries, benefits, training, and more. The agency also handles all of the marketing on your behalf, typically only contacting you for reviews and approvals on materials, so you can better focus on running your business and making your customers happy. 


With that in mind, what exactly does a marketing company, like The Rico Group, do for B2B businesses?

Marketers specialize in creating effective marketing strategies that resonate with your target audience. They can help companies identify the most effective channels, messaging, and tactics to reach and engage. They do the research to truly understand your target audience and create compelling content (blog posts, whitepapers, case studies, enewsletters, videos, and other content that educates, informs, and inspires) that speaks directly to your customer’s needs, interests, or their specific pain points. They also manage all of your marketing channels and platforms, measure the effectiveness of the efforts, and optimize your campaigns as necessary.


Investing in effective marketing with a professional company well-versed in your industry can help you better differentiate yourself from competitors, reach and engage your target audience, and drive exponential company growth.


Need assistance? Let us help!

With over 30 years of experience, The Rico Group specializes in helping B2B companies grow their businesses and diversify their customer base. We are your bolt-on marketing department. Our solutions give you the full capabilities of an in-house marketing department at a fraction of what it would cost you to hire a full-time marketing crew. We know how your customers think and what they are looking for. We know your processes, equipment, and materials. We also know that you have very little time to take away from your own business and getting your customer’s orders delivered.


Interested to see what your current digital marketing efforts are really doing for your company?

We offer a free comprehensive analysis of your company’s online marketing to give you insights into what your true digital footprint is and how you can improve it. The report also comes with an in-depth competitor analysis and a free expert consultation to review the report with you and answer any questions you may have.


Our clients swear by our strategies – because they work.

Grow your B2B business with better marketing with The Rico Group.

 (805) 497-7401


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