Brand Purpose 101: Advice From The Experts
The topic of brand purpose has never been hotter -- and also more misunderstood. \
The power of purpose to energize a brand’s consumers, ignite passion in its employees and drive growth that impresses investors has never been clearer. At the same time, the road is littered with examples of brands that have attempted it and failed. I asked a selection of some of the leading agency leaders in the space a simple question: What one piece of advice would you give to clients who want to do purpose-driven brand work? Here are some of their insights and advice.