SLMD Skincare is currently implementing a rebrand that’s added a pop (pun intended) of electric yellow to its packaging and imagery. It’s also rolling out an updated Body Smoothing System kit for keratosis pilaris, Body Seal repairing cream for eczema-prone skin and Dual Defender SPF 30 sunscreen. In 2019, SLMD Skincare entered Target, and the brand now generates over $15 million in sales annually, a quarter of which are fueled by Target, and the remainder of which come from direct-to-consumer distribution.