Enewsletter Marketing and Your Customers
Enewsletter marketing or email newsletters should absolutely be part of your content marketing strategy. Why? They work.
Enewsletter marketing is incredibly effective for promoting your content, positioning your company as a leader in your industry, and nurturing leads. When we talk about enewsletters, we aren’t just talking about the ones your company puts together in-house and sends out. We are also talking about trade enewsletters sent by third parties (think enewsletters you receive from tradeshows, publications, and directories). You typically gain access to third-party enewsletters by buying space in them. These are particularly effective because they come from a source the customer already trusts and mixes your content and message with other content that the customer may be looking for. Your content will also be able to reach beyond your company’s lead lists to a much broader, engaged, and motivated potential customer base. These third-party enewsletters are the perfect place to promote white papers, articles, and other relevant, engaging content.
When putting together in-house enewsletters or selecting ones to run paid content in, your audience needs to be the main focus of your efforts. It would be best if you were sure that your message is delivered to the correct people at the right time and that they see value in what you send to them. Two of the best questions you can ask yourself before putting your campaign together are “what is in it for them?” and “why should they read my enewsletter?” Your customer is a busy person who receives many emails. Your message must stand out and be valuable to them to get them to open the email and read the content. If it does, enewsletters are incredibly powerful marketing tools for your company.
One last quick tip:
As you can see, enewsletters are more valuable to customers than posts on social media platforms, ads, or your company blog alone. When coupled with relevant videos, your enewsletter or paid enewsletter content will be almost irresistible.
Your customers and potential customers want to be informed, educated, and made aware of new industry developments. Enewsletters are an excellent way to stay in front of customers or potential customers while showing them that you are the solution provider and expert they need.
Need assistance? Let us help!
With over 30 years of experience, The Rico Group specializes in helping B2B companies grow their businesses and diversify their customer base. We are your bolt-on marketing department. Our solutions give you the full capabilities of an in-house marketing department at a fraction of what it would cost you to hire a full-time marketing crew. We know how your customers think and what they are looking for. We know your processes, equipment, and materials. We also know that you have very little time to take away from your own business and getting your customer’s orders delivered.
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