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Semcasting: Reaching B2B Decision-Makers at Home


As the world acclimates to a post-pandemic lifestyle, many professionals who once spent their workdays in corporate offices will continue to work remotely/and that has posed a new challenge in targeting B2B decision-makers.

Marketers must now expand their thinking beyond where their audiences "should be" to reach them where they actually are. That means targeting them as they engage in consumer-driven activities during their workday.


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