How This Woman-Owned Design Firm Creates Brands That Last
We live in a world where the way we get our news, tell stories about ourselves and communicate with each other is rapidly changing. From the latest social media platform to the newest design trend, it can be hard to keep up—let alone stand out.
Kirsten Ludwig and Chris Danton of In Good Co., a brand consultancy based all around the country, have a few ideas. Ludwig, In Good Co's president and founder, and Danton, In Good Co's Chief of Ideas, both come from advertising backgrounds. A few years ago, they joined forces to work on projects that push culture forward. "My idealism was something I had hidden and apologized for in the past. And the idea [for In Good Co.] was just to really believe in brands and really get collaborative with clients and build a great culture. That’s what leads to the best work," Ludwig says.