What is Speed to Lead?

Speed to Lead refers to how quickly your business responds to

new lead inquiries, and it directly impacts the bottom line.

Research shows that after just 5 minutes, the probability of qualifying a lead drops by 80%

(InsideSales.com, 2021). For business owners, this means every minute between customer inquiry

and response represents lost revenue potential.

The first business to engage with a prospect has a 78% higher chance of winning their

business compared to competitors who respond even an hour later (Lead Connect, 2023). In

an environment where customers expect instant gratification, Speed to Lead isn't just a metric

– it's a crucial competitive advantage that directly influences conversion rates and revenue.