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Why Alignment Is the CMO’s True Edge in AI Age

Loreta Today | Loreta Tarozaite Stand: B666

But beneath the noise, one truth emerged: tech alone isn’t the transformation. In conversations with marketing leaders across healthcare, finance, and education industries, a clear pattern surfaced. Innovative strategies are stalled—not by tools—but by internal misalignment. People aren’t ready. Processes aren’t streamlined. Presence lacks clarity. This is where most organizations fall short. And where the 3Ps Framework—People, Process, Presence—makes the difference. Real transformation starts with architecture: aligning your teams, optimizing communication, and activating your executive presence.

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