Rexona- Watch Me Move
Mofilm partnered with Rexona to launch their #watchmemove campaign that encouraged people to move, despite fear of judgement.
25 real life stories pitched with 8 selected for the final film. Shot remotely in 3 different countries therefore reducing carbon footprint.
We delivered a TV and print campaign in 6 weeks that launched in time for the 2021 Paralympic games with a record-breaking performance in Unilever’s proprietary asset testing, scoring:
97% on noticeability
100% on landing our purpose
99% positive response to the content, Rexona’s highest ever scores