Rexona- Watch Me Move
Mofilm
Stand: 1407
APPROACH
Mofilm partnered with Rexona to launch their #watchmemove campaign that encouraged people to move, despite fear of judgement.
AUTHENTICITY
25 real life stories pitched with 8 selected for the final film. Shot remotely in 3 different countries therefore reducing carbon footprint.
RESULTS
We delivered a TV and print campaign in 6 weeks that launched in time for the 2021 Paralympic games with a record-breaking performance in Unilever’s proprietary asset testing, scoring:
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97% on noticeability
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100% on landing our purpose
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99% positive response to the content, Rexona’s highest ever scores
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