APPROACH 

Mofilm partnered with Rexona to launch their #watchmemove campaign that encouraged people to move, despite fear of judgement. 

AUTHENTICITY

25 real life stories pitched with 8 selected for the final film. Shot remotely in 3 different countries therefore reducing carbon footprint.

RESULTS

We delivered a TV and print campaign in 6 weeks that launched in time for the 2021 Paralympic games with a record-breaking performance in Unilever’s proprietary asset testing, scoring:

• 97% on noticeability

• 100% on landing our purpose

• 99% positive response to the content, Rexona’s highest ever scores