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Rexona- Watch Me Move

Mofilm Stand: 1407


Mofilm partnered with Rexona to launch their #watchmemove campaign that encouraged people to move, despite fear of judgement. 


25 real life stories pitched with 8 selected for the final film. Shot remotely in 3 different countries therefore reducing carbon footprint.


We delivered a TV and print campaign in 6 weeks that launched in time for the 2021 Paralympic games with a record-breaking performance in Unilever’s proprietary asset testing, scoring:

  • 97% on noticeability

  • 100% on landing our purpose

  • 99% positive response to the content, Rexona’s highest ever scores