Anura is an ad fraud solution designed to improve campaign performance by accurately identifying bots, malware, and human fraud. By mitigating fraud, advertisers can invest more resources toward growing their business. The Anura solution eliminates false positives — only marking visitors as fraudulent when it is 100% confident, they aren’t real.
Benchmarked against validated conversion data, Anura is able to ensure the accuracy and thoroughness of the solution. Anura also offers the most detailed analytics dashboard to provide proof of fraud. With a combination of machine learning and experienced engineers, Anura can detect even the most sophisticated fraud techniques in real-time.