IGNITING CHALLENGER BRANDS WITH FEARLESS POSITIONING
Navigate the chaos of a changing world with an active approach to brand positioning. IN GOOD CO is an agency-meets-consultancy, fusing brand expertise with strategic collaboration to grow challengers into who they need to be tomorrow.
Women-led. Women-founded. B-Corp. Not the ultimate difference makers but they do make us different.
Built differently—with intention.
A consultancy fused with big agency experience. We build teams for the task. Tailor-made to your challenge. To get your difference quickly—and precisely.
As a consultancy, we work in your brand, versus on your brand. We bring big agency experience but work with and within your team.
Together we grow, to transform you into a challenger.
PS. We love this shit. It's fun. And we value that too.