IGNITING CHALLENGER BRANDS WITH FEARLESS POSITIONING
Navigate the chaos of a changing world with an active approach to brand positioning. IN GOOD CO is an agency-meets-consultancy, fusing brand expertise with strategic collaboration to grow challengers into who they need to be tomorrow.
Women-led. Women-founded. B-Corp. Not the ultimate difference makers but they do make us different.
Built differently—with intention.
A consultancy fused with big agency experience. We build teams for the task. Tailor-made to your challenge. To get your difference quickly—and precisely.
As a consultancy, we work in your brand, versus on your brand. We bring big agency experience but work with and within your team.
Together we grow, to transform you into a challenger.
PS. We love this shit. It's fun. And we value that too.
Address1324 Cabrillo Ave
SLMD Skincare is currently implementing a rebrand that’s added a pop (pun intended) of electric yellow to its packaging and imagery. It’s also rolling out an updated Body Smoothing System kit for kera ...
After opening 20 U.S. stores last year, the company has 29 new U.S locations in the works to open this year. It also is ramping up its global expansion, and plans to grow its portfolio to 130 stores w ...
We make brands that lead in ways that go beyond profit, that shape culture and make a world we're all stoked to live in. Our philosophy on purpose and brands is that, first and foremost, you won't mak ...
Kirsten Ludwig and Chris Danton of In Good Co., a brand consultancy based all around the country, have a few ideas. Ludwig, In Good Co's president and founder, and Danton, In Good Co's Chief of Ideas, ...
The power of purpose to energize a brand’s consumers, ignite passion in its employees and drive growth that impresses investors has never been clearer. At the same time, the road is littered with exam ...