B2B Marketing Expo California logo

September 16 & 17 2020

LA Convention Center

Panel Sessions

Mastering the Art of Branded Content

This exclusive panel session will give you access to the incredible insights of Chantal Rickards, Rupert Maconick and Adam Hua as they discuss how and why Marketers should master the art of branded content. Hosted by New York Times Bestselling Author & Celebrity Branding Authority Jeetendr Sehdev you can expect an entertaining, straight talking discussion from some of the most successful thought-leading individuals in the world.

The panel will discuss:
What is branded content? Why should B2B and B2C Marketers be concerned in harnessing it and how should they do so?
How do you balance Art and Science when it comes to branded content? What are the common pitfalls? What are the key strategies for success? How is success measured?
How does branded content fit into the marketing landscape of the future? What are the panellists predictions?

Silos: The Kryptonite of Business Growth - Why Marketing Leaders Are Best Positioned to Address

Silos to a company are what kryptonite is to Superman, depriving a company of its power to grow and thrive at its full potential. And make no mistake, it starts at the top. The executive team can be a silo in itself, potentially creating an overflow of silos below.

So, what’s the good news? It’s in marketing’s control. That’s right – Marketing. Whether large or small, when silos are a pervasive problem within a company, marketing leaders are in the best position to address and strategize corrective action for resolving the company-wide fractionalization.

The silver bullet is that the most effective rallying point is the customer’s well-being, and Marketing is steward of customer intelligence. Centering attention on customers’ needs as the shared mindset tends to resolve or prevent a lot of silo tendencies. And through implementation of organizational learning and collaboration, a unified culture and empowered company environment emerges yielding better experiences for employees and customers. The extra perk is marketing teams and budgets are freed up. Process interruption and setbacks are minimized.

Attend this SoCal ANA B2B Keynote Panel Debate to hear views and gain insights on company silo challenges and solutions (the anti-kryptonite).

Why modern sales and marketing requires an emotional experience: hosted by The National Association of Sales Professionals.

Have you heard about selling to the emotional needs being more important and impactful than selling to logical needs? Do you wonder what that actually means in a practical sense for your sales and marketing process? Do you know how to touch the emotional needs of your buyer? Learn about how to create an emotional journey for your buyers.