B2B Marketing Expo California logo

October 2 & 3 2019

LA Convention Center

Panel Sessions

Mastering the Art of Branded Content

This exclusive panel session will give you access to the incredible insights of Chantal Rickards, Rupert Maconick and Adam Hua as they discuss how and why Marketers should master the art of branded content. Hosted by New York Times Bestselling Author & Celebrity Branding Authority Jeetendr Sehdev you can expect an entertaining, straight talking discussion from some of the most successful thought-leading individuals in the world.

The panel will discuss:
What is branded content? Why should B2B and B2C Marketers be concerned in harnessing it and how should they do so?
How do you balance Art and Science when it comes to branded content? What are the common pitfalls? What are the key strategies for success? How is success measured?
How does branded content fit into the marketing landscape of the future? What are the panellists predictions?

Why modern sales and marketing requires an emotional experience: hosted by The National Association of Sales Professionals.

Have you heard about selling to the emotional needs being more important and impactful than selling to logical needs? Do you wonder what that actually means in a practical sense for your sales and marketing process? Do you know how to touch the emotional needs of your buyer? Learn about how to create an emotional journey for your buyers.