B2B Marketing Expo California logo

September 16 & 17 2020

LA Convention Center

Masterclasses at the B2B Marketing Expo USA: Book your place now

Masterclasses*

Conversica Masterclass

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In this masterclass, you’ll learn how these industry practitioners are leveraging AI assistants to: Ensure every lead throughout the funnel is touched; Proactively manage pre-event outreach and post-event follow-up; Find the needles in the haystack of your dormant leads; and Increase the volume and quality of MQLs handed over to sales

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The DNA of Tomorrow's Companies

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Based on demand from the UK this masterclass is not to be missed! Serial entrepreneur and keynote speaker Stuart Alldis is making his debut in the United States, presenting workshops dedicated to helping businesses grow and succeed both online and offline.

Drawing on his vast experience in both the corporate and SME markets, Stuart will demonstrate how to tackle the common challenges of modern businesses head on. From building brand loyalty to creating engagement with your prospects and customers, to utilising digital marketing more effectively, this masterclass will equip you with the tools needed to operate a successful business in tomorrow’s world.

Whether you are a business owner, CEO, VP or marketing professional this masterclass is for you. Book your place today to take your business to the next level.

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Scaling Your Brand's Visual Content

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How can brands begin to simplify creative processes while still maintaining quality and consistency? Learn about the tools and technology major brands are using to create cost-effective and engaging visual branded visual content at scale.

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Lead Generation Masterclass

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Are your leads real? Are your leads quality? Learn about email security bots and ABM marketing techniques for new customer discovery, at scale.

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Increase Inbound Lead Conversions

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You got buyers to your landing pages and that’s a great start. Learn how B2B marketers use Hushly’s software to convert anonymous buyers to hand raisers before they leave.

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Becoming Your Company’s Key Growth Engine

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SoCal ANA B2B are devoted to advancing the business-to-business marketing profession, join them for eight dynamic masterclass sessions focused on growth.

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* Masterclasses currently shown are representative of both UK and California editions of B2B Marketing Expo. California ONLY masterclasses will be shown before visitors receive confirmed show-guides