B2B Marketing Expo California logo

October 2 & 3 2019

LA Convention Center

workshop

Lead Generation Masterclass

Are your leads real? Are your leads quality? Learn about email security bots and ABM marketing techniques for new customer discovery, at scale.

Gregg Medaglia, CEO, and Mark Nachlis, Head of Sales and Marketing, at Silicon Valley-based B2Lead LLC share insight into the B2B lead generation world and what it takes to generate quality leads. With decades of lead generation experience behind them, the B2Lead team is not short on information or opinions.

Two different masterclasses on quality lead generation. Learn how B2Lead identifies email security bots, their impact on lead generation and campaign reporting. Learn how ABM techniques can be used at the top-of-funnel and for new customer discovery, at scale.

At A Glance


•  Email Security Bots, their impact, and detection
•  The impact of bots on marketing automation reporting, lists, sales results and ROI
•  Click Farms and Fake TM vs. Legitimate Lead Generation
•  Engagement Reporting and how it takes leads to the next level.
•  How in-bound content strategy can work with ABM
•  Determine where a reader is in the buyer’s journey to accelerate your outreach.

dont miss

Schedule:


Wednesday


  • 11:00 - Are your leads real or bots?
  • 12:00 - ABM principles at the top-of-funnel
  • 13:00 - Are your leads real or bots?
  • 14:00 - ABM principles at the top-of-funnel
  • 15:00 - Are your leads real or bots?
  • 16:00 - ABM principles at the top-of-funnel

Thursday


  • 11:00 - Are your leads real or bots?
  • 12:00 - ABM principles at the top-of-funnel
  • 13:00 - Are your leads real or bots?
  • 14:00 - ABM principles at the top-of-funnel
  • 15:00 - Are your leads real or bots?