B2B Marketing Expo California logo

October 2 & 3 2019

LA Convention Center

Becoming Your Company’s Key Growth Engine

Marketers recognize the value in continually broadening and refining our arsenal of knowledge, skills, and access to efficient and effective tools and resources. Exclusively devoted to advancing the business-to-business marketing profession, no organization understands this better than ANA Business Marketing. SoCal ANA B2B has organized eight dynamic masterclass sessions focused on growth. The sessions kick-off with insights empowering you to win online, demystifying the whole SEO thing. The next session provides your first peek into brand new data from a global study that can help you understand the connected customer and transformyour business. For SMB attendees, you will learn how to sharpen your marketing plan from complexity into simplicity. Corporate marketers will gain new strengths and insights into the human dimension of digitalization and marketing, future-proofing marketing leadership skillsets. You will be encouraged and inspired to think like a business leader (with marketing experience) and get a seat at the table with the top leaders in your organization. SoCal ANA B2B’s Masterclass concludes with a session for marketers in the technology solutions space who will discover the latest trends and opportunities in ABM personalization.

Register For This Masterclass Today!

    Session Speakers

  • Lynn Hunsaker

    Lynn Hunsaker

    Chief Customer Officer - ClearAction Continuum


    The Essential Human Dimension of Digitalization & Marketing of the Future

  • Jake Dacillo

    Jake Dacillo

    Founder - Dacitech


    The Essential Mindset of a Growth Marketer

  • Bart Young

    Bart Young

    CEO/Creative Director - Young Company


    The High-Performance Website - How to Overtake Your Competitors

  • Kirk Thompson

    Kirk Thompson

    Chief Outsiders


    Cracking the Complexity of Simplicity

  • Ray Pun

    Ray Pun

    Senior Director Analyst - Gartner


    Latest Trends and Opportunities in Personalization for ABM

dont miss

Schedule:


Wednesday

  • 11:00am - Bart Young, CEO/Creative Director – Young Company: The High-Performance Website How to Overtake Your Competitors
  • 12:30pm (Encore Presentation) - Bart Young, CEO/Creative Director – Young Company: The High-Performance Website How to Overtake Your Competitors
  • 2:00pm - Kirk Thompson, Fractional CMO – Chief Outsiders: Cracking the Complexity of Simplicity Mastering Your Plan-On-A-Page SMB Marketing Strategy
  • 3:30pm - Lynn Hunsaker, Chief Customer Officer – ClearAction Continuum: Customer Trust The Essential Human Dimension of Digitalization & Marketing of the Future – Part 1

Thursday

  • 11:00am - Lynn Hunsaker, Chief Customer Officer – ClearAction Continuum: Silo-Bridging The Essential Human Dimension of Digitalization & Marketing of the Future – Part 2
  • 12:30pm - Jake Dacillo, Founder – Dacitech: The Essential Mindset of a Growth Marketer Focusing on Growth Through the Lens of a Marketing Leader
  • 2:00pm - Lynn Hunsaker, Chief Customer Officer – ClearAction Continuum: Team Wisdom The Essential Human Dimension of Digitalization & Marketing of the Future – Part 3
  • 3:30pm - Ray Pun, Senior Director Analyst – Gartner: The Art of Tech Psychographic Data Latest Trends and Opportunities in Personalization for ABM