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Becoming Your Company’s Key Growth Engine

Marketers recognize the value in continually broadening and refining our arsenal of knowledge, skills, and access to efficient and effective tools and resources. Exclusively devoted to advancing the business-to-business marketing profession, no organization understands this better than ANA Business Marketing. SoCal ANA B2B has organized eight dynamic masterclass sessions focused on growth. The sessions kick-off with insights empowering you to win online, demystifying the whole SEO thing. The next session provides your first peek into brand new data from a global study that can help you understand the connected customer and transformyour business. For SMB attendees, you will learn how to sharpen your marketing plan from complexity into simplicity. Corporate marketers will gain new strengths and insights into the human dimension of digitalization and marketing, future-proofing marketing leadership skillsets. You will be encouraged and inspired to think like a business leader (with marketing experience) and get a seat at the table with the top leaders in your organization. SoCal ANA B2B’s Masterclass concludes with a session for marketers in the technology solutions space who will discover the latest trends and opportunities in ABM personalization.

Schedule:


Wednesday

  • 11:00am - Bart Young, CEO/Creative Director – Young Company: The High-Performance Website How to Overtake Your Competitors
  • 12:30pm (Encore Presentation) - Bart Young, CEO/Creative Director – Young Company: The High-Performance Website How to Overtake Your Competitors
  • 2:00pm - Kirk Thompson, Fractional CMO – Chief Outsiders: Cracking the Complexity of Simplicity Mastering Your Plan-On-A-Page SMB Marketing Strategy
  • 3:30pm - Lynn Hunsaker, Chief Customer Officer – ClearAction Continuum: Customer Trust The Essential Human Dimension of Digitalization & Marketing of the Future – Part 1

Thursday

  • 11:00am - Lynn Hunsaker, Chief Customer Officer – ClearAction Continuum: Silo-Bridging The Essential Human Dimension of Digitalization & Marketing of the Future – Part 2
  • 12:30pm - Jake Dacillo, Founder – Dacitech: The Essential Mindset of a Growth Marketer Focusing on Growth Through the Lens of a Marketing Leader
  • 2:00pm - Lynn Hunsaker, Chief Customer Officer – ClearAction Continuum: Team Wisdom The Essential Human Dimension of Digitalization & Marketing of the Future – Part 3
  • 3:30pm - Ray Pun, Senior Director Analyst – Gartner: The Art of Tech Psychographic Data Latest Trends and Opportunities in Personalization for ABM

Register For This Masterclass Today!

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