B2B Marketing Expo California logo

April 6 & 7 2022

LA Convention Center

How Promotional Products Can Help the Planet and Promote your Brand

Ever since David Attenborough brought awareness to the world about the state of the oceans on Blue Planet, Save the Ocean Campaign has trended very high. Companies now have the opportunity with the help of promotional products to increase the customer engagement reach to an all-time high.

Favourite tweets and shared pages with branded products

#reusable #savetheplanet #plasticwatch #savetheocean #resuabledrinkware …. The list is endless.

The research taken in March 2018 by the BPMA at two of the largest marketing events including B2B Marketing Expo supports this growing trend.

We talked to a total of 291 visitors who purchase promotional merchandise for the companies they work at.

 96%  of recipients said that promotional merchandise increases brand awareness

83% of people who receive promotional merchandise can remember the brand advertised for an average of 12 months

79% said they were likely to do business with the company in the future

55%  of respondents are more favourable to a brand after receiving a promotional gift

So next time you’re thinking about your next marketing campaign, think global, think save the ocean, think how it can reach a wider audience, think Promotional Products….think The British Promotional Merchandise Association an Association who has a list of members that have to comply to the strictest Code of Conduct.

Click here to see a range of reusable products our members offer