B2B Marketing Expo California logo

April 6 & 7 2022

LA Convention Center

Meet the Keynote: Jack Dyson, Global Head of Content Strategy of SAP

We’re so excited to welcome the Global Head of Content Strategy of SAP, Jack Dyson to the B2B Marketing Expo! Be sure to catch his keynote session by registering for your free tickets to the show in March!

With more than 15 years experience in editorial and publishing, Jack started his career in business and tech before specialising in luxury and style. A co-founder of RUBBISH magazine, he was also a senior copywriter at GQ, on the launch team of WIRED, and wrote City pages for The Week.

In his seminar entitled Content that Works. How the Original Hacks Can Save Marketers, Jack will share his experience at SAP Customer Experience, exploring how you can squeeze the full value from your content and save your campaigns, while also addressing B2B as a premium purchase, explaining how to make couture content that works, and puts your customers first. If you want to learn how to sell what you know by creating B2B content that’s bold and brilliant, not bland and boring, this is the seminar for you!

Register for your FREE tickets now HERE for your chance to catch Jack and other incredible keynote speakers!