B2B Marketing Expo California logo

April 6 & 7 2022

LA Convention Center

The Definitive Guide to Email Deliverability

You have spent countless hours to come up with the perfect content marketing strategy for your company.

You and your entire team has worked tirelessly for the last 6 months on writing quality content and building an envious list of quality subscribers.

But your email marketing effort is not yielding any results.

Your CEO is demanding email marketing ROI and you have absolutely nothing to show for it.

It's not like you and your team didn't work hard enough.

You are wondering where did you go so horribly wrong. You have a good subscriber list but conversions are not really happening.

It makes you question whether email marketing is dead already? Does it no longer work?

But only yesterday this fledgling Boston startup's CMO talked about how email is their single biggest revenue driver. He in fact quoted for every $1 they spend on the email they end up making $38.

So why is it not working for your company?

Well, the right question to ask first is are your emails even getting delivered.

Because if not, then all the effort you and your entire team have put in getting email subscribers from your content marketing, paid Facebook to lead ads and Google PPC campaigns to your landing page are of literally no use.

So how do we fix that?

Well, that's what this ultimate email deliverability guide is all about.

In this guide, we will not only understand the underworld of email deliverability but also learn how to fix it.

Once you have implemented the things outlined in this guide, you will no longer be talking about just the size of your email subscriber list as a success metric for email marketing.

You won't just rave about more opens or better click-through rates.

You will start talking about conversions and focusing on your email marketing ROI.

So let's get started.

What is Email Deliverability?

Email Deliverability is the set of processes that determine whether your email will land in your subscriber's inbox or not.

Now you might be wondering but why will my emails not land in my subscriber's inbox?

My subscribers opted in to receive my emails and like a good samaritan I am sending valuable content to them.

Then why are they not receiving my emails?

Are my emails landing in spam box?

But I am not a spammer!

Mailbox providers analyze various aspects of an email sender and message content to prevent users from spam and malicious content. You don't have to be a spammer to get your emails land in spam.

In fact, it is even quite possible that your emails never reached subscriber's email inbox because of the various myriad issues like bounces, blacklists, domain & IP reputation etc. which we will discover in the later parts of the guide.

To find out more, click here to read the full guide from SendX.