B2B Marketing Expo California logo

September 16 & 17 2020

LA Convention Center

Inbox Insight are Supporting B2B Marketers in Developing their Content at #B2BMarketing19

Inbox Insight work with Enterprise and Mid - Market clients on optimising their content strategy to drive better performance. Fundamentally they work in the tech, marketing, HR and business sectors supporting clients to connect with their target audiences and create interest in their products and services through amplifying their content in the right way, to engage relevant audiences.

At the show, they are bringing their experience to life, with opportunities to ‘ask the experts’ about how to optimise your existing content.  “Content Corner” is designed to demonstrate to all levels of B2B marketing teams how to take a tried and tested framework and make it work for your organisation.

Bringing a team that includes in-house copywriters, content marketing strategists and demand generation specialists, Content Corner provides the opportunity to discuss current challenges and  practical solutions to any niggling content conundrums, along with suggestion and thought starters for optimising content for both short and longer term wins.

Powering thousands of campaigns for some of the biggest brands, Inbox Insight will also be on hand to demonstrate how to break down content for different stages of the funnel, optimise your messaging for your target personas and craft compelling content that converts.

For ideas about how to master the often elusive user journey, join Ross Howard (Head of Product and Content) at the B2B Seminar Hall 27 @ 12.30 for “You’re looking at the funnel the wrong way” #B2Bcontentamplification. In his talk, Ross will explain why we shouldn’t get too hung up if our audience doesn’t follow a linear journey – they’re people, they’re unpredictable! A mix of techniques and technology can help, but what it really takes to get a clear picture is a change of perspective.

Inbox Insight support HP, Microsoft, Dell, Salesforce and Google with driving response from their content. To find out more visit www.inboxinsight.com