The Importance of Print Marketing as part of your Marketing Mix:
In today’s digital era, there is far more competition for brands to catch audience’s attention online than ever before. However, the amount of content available is growing rapidly so it can sometimes be difficult to differentiate between what is ‘noise’ and what is valuable.
Print marketing provides an alternative solution by using posters, direct mail, magazines, banners and much more. As a company that specialises in unique printable materials, Think Ambient see first-hand how much impact print marketing can have and see why our clients keep coming back to us.
Reasons why print helps you stand out:
-Print has longevity – An email or an internet ad will disappear into the cyber world almost instantly whereas, a piece of print may be kept for days, weeks or even years. Printed products provide long lasting brand or product reminders even after a potential prospect has left the company.
-Print helps you reach your target audience – The design and placement of ads is vital to a successful campaign. Print can be positioned in unusual, eye-catching places where they cannot fail to be seen.
-Print is tangible – In a digital world, consumers still enjoy receiving, touching or holding something physical, as oppose to seeing it on screen.
-Print is engaging – When individuals read online, they tend to skim for about 15 seconds. Whereas when a piece of print is placed in your hand you engage with it for a longer period of time and it tends to remain in your memory for longer.
-Print is trustworthy – Consumers can trust print advertisements, there is no danger associated with reading or looking at print, whereas with digital alternatives there is always the possible risk of viruses or spam.
-Less print means more for you – If fewer companies are creating print campaigns, there is much more space available for your messages to be seen!
Our solutions for you:
We will be showcasing our portfolio of products and allowing visitors to take away plenty of free samples – including our new product ADTAC. ADTAC is our high performance, low tack film graphic that can stick to a wide range on smooth indoor surfaces, including glass, metal and polished stone. It has an advanced coating which enables easy and bubble-free installation that can be repositioned and reused. ADTAC can be easily removed leaving no adhesive residue after exposure to extreme low and high temperatures.
Here are few advantages of using ADTAC:
-Easy to apply and remove – leaves no residue
-Completely bubble free on application
-Repositionable and reusable
-Can be die-cut, kiss-cut, perforated, scored or folded
-Available in clear and white
-Can now be printed as a double-sided image without text, for application inside facing out
We have a vast portfolio of products perfect for a wide range of applications and uses so make sure to visit us on stand 2002 for free advice and lots of samples of our unique printable materials! If you would like any further information or would like to request some samples before the event, please don’t hesitate to get in touch. Contact firstname.lastname@example.org, and we would be happy to get a sample pack sent to you. Alternatively, contact us on 01625 251049 and we can discuss your upcoming projects!
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