B2B Marketing Expo California logo

October 2 & 3 2019

LA Convention Center

Meet the KeyNote: Oliver Yonchev, Managing Director Social Chain

We are excited to welcome Oliver Yonchev, Managing Director at one of the world’s largest social media agencies; Social Chain, on board as a KeyNote Speaker. We are offering free tickets to this event which are “access all areas”- grab yours now to take advantage of Oliver’s KeyNote session and much more.

 Social Chain is famed for its disruptive, internet-breaking, creative work; acquiring multiple industry awards, whilst gaining worldwide recognition for breaking records. In just 2 years, Social Chain went from employing 5 people to over 270 across 5 offices; Manchester, London, New York, Berlin & Munich. 

As the US Managing Director, Oliver is responsible for the development of the group’s North American operation. At 29, he is at the forefront of social media marketing, delivering global social strategies for the likes of Amazon, Coca-Cola, Nokia, Dreamworks, FIFA, Superdry, Disney, to name just a few.

 In his session entitled “The 5 Lessons of Social Influence” Oliver will confront the fact that Influencer marketing is the most ‘overpriced’ and ‘underpriced’ attention in same sentence. He will share what the fundamental things all businesses should know about influencer marketing to aid them in effectively navigating the ‘Wild West’ of media.

 As marketers it becomes increasingly frustrating to try and capture, and form real relationships with our audiences. Which is why with so much hype and buzz around social influencers, it can be easy to be tempted by an “easy-win”. However marketers need to tread carefully, in fact, in a recent interview Social Chain CEO Steven Bartlett has recently highlighted how many individuals calling themselves “social influencers” have potentially millions of fake followers. The good news is that if you know how to implement a social influencer strategy correctly, you will be capable of setting your business up for untold success in 2019 and beyond- making sure you grab a seat at Oliver’s session will enable you to do just that.

 We asked Oliver what’s the number one reason marketers should attend his session and he said, “Marketers are expected to spend between $5-10b on influencer marketing next year. The cats out the bag, influencer marketing is big business. But with so many challenges facing the industry I’ll be sharing everything you need to know about the wild west of media in 2019”.

 We are so lucky to have Oliver join us at the event, alongside 100’s of other amazing speakers- don’t miss out! Simply register for your free ticket here